You may have heard in the news recently that supermarket giant Woolworths became the first supermarket chain in Australia to sell battery-powered sex toys in late September, 2013. Short lived, Woolies pulled the products off shelves only a few days later after a Christian group called for a nationwide boycott. With all that said, it did raise an interesting topic of conversation. Are we ready to see sex toys and adult products hit the mainstream and be available in our supermarkets or pharmacies?

Whilst the opinions were split down the middle, with some for and some against, sexologist Nikki Goldstein argued that grocery stores already support safe sex through the sale and distribution of condoms and lubricants, ''so why shouldn't they also promote pleasurable sex through sex toys?”

After their decision to discontinue the Durex Vibrating Bullet in question, a Woolworths spokesperson stated, “This is a product that is more appropriate for pharmacies than supermarkets.'' It could well be that we just aren’t ready yet, but the question then raised is, when will be ready?

Walgreens Pharmacies in the United States are amongst the few pharmacy chains that now retail vibrators and other adult toys in a number of their stores, with their slogan stating “at the corner of happy and healthy”. Are our pharmacies soon to follow suit here for us Aussies perhaps?  

At Randy Fox, we definitely are firm believers of taking away the stigma that is associated with the whole adult toy industry, and would love to see local pharmacies (of course, as long as the items are in a respectable area that is over 18 restricted) spreading the messages of greater sexual health, wellness and happiness. The industry has changed a lot and now focuses more tastefully than ever on sexual health and happiness, so we feel it would definitely be a move in the right direction. The jury remains out at this stage, but it is an interesting topic nonetheless. We would love to hear your thoughts, feel free to send us an email or comment below.